Preface
Entrepreneurship – the process of identifying and evaluating business opportunities, and exploiting viable ones to generate value for both the entrepreneur and the users – can be considered as a personal journey shaped by the intuition and experience of the entrepreneur. For nascent entrepreneurs that are embarking on this fruitful but challenging journey, there are tried tools that may help guide you evaluate your ideas, identify hidden opportunities, design and improve your operation, manage risks and plan your next adventure in a more structured way. This toolkit comprises a set of easy-to-understand yet essential tools that nascent entrepreneurs will find useful and practicable for proceeding in their entrepreneurship journey.
What is the toolkit for?
This toolkit places focus on helping entrepreneurs to undertake evaluation and analyze potential business opportunities, in order to inform key decisions that they face in starting up, growing or diversifying into a new business area.
Specifically, it seeks to clarify and improve their understanding of key concepts as well as the main constituents of four main stages in the entrepreneurship process, concerning:
• Business Idea Generation and Opportunity Identification
• Business Opportunity Evaluation
• Business Modelling and Business Planning
• Entrepreneurial Funding